The Gym Experience
I was reading this BBC article about redesigning the airport experience and I started thinking about my on again, off again relationship with the gym.
Beginning this week, the relationship is back on after spending the past couple of weekends drinking beer and eating pizza with old college buddies.
I know what to expect when I walk into the gym this afternoon. Even if you transported me to another gym, in another place, I’d be faced with a somewhat familiar experience.
Why? Is there anyone out there redesigning the gym experience?
